US manufacturer JELD-WEN introduces Swedoor as its main door brand in Latvia

With the aim of increasing recognition among customers and business partners while strengthening its position in the door industry, international company JELD-WEN has announced plans to make the brand easier to recognise by promoting one door brand as widely as possible throughout the Northern European region. This will include changes to the existing brand in both Finland and the Baltic States, including Latvia.

THE SAME HIGH LEVEL OF QUALITY – A NEW BRAND NAME

The world’s leading door manufacturer JELD-WEN, headquartered in Charlotte, North Carolina, USA (Charlotte, North Carolina USA), has been represented in the Baltic States and Finland for several years, offering interior and exterior doors under the JELD-WEN Door Solutions brand. From 1 April 2021, the new Swedoor brand will be introduced to the market in place of JELD-WEN Door Solutions.

“With these changes, we will have one strong brand in Finland and the Baltic States, as well as throughout Northern Europe. That is all we will change. The high-quality range of doors will remain unchanged, as will the main company representing it,” explains Kaimur Kivi, head of the sales company JELD-WEN Latvija SIA.

AN IMPORTANT TASK LIES AHEAD

Swedoor is the leading door brand in the Scandinavian countries, with its origins and values rooted in the Nordic region. Swedoor offers a wide range of high-quality interior and exterior doors made from sustainable wood.

“We have an important task: to help people understand how important doors are when designing their homes and ensuring a high-quality indoor climate. By introducing our strong Nordic door brand to the Finnish and Baltic markets, we want to strengthen the position of doors in consumers’ minds—we want doors to be just as important an element in furnishing a home as the kitchen or the floor,” says Tenna Knak, Marketing Director at JELD-WEN Europe.

Kaimur Kivi adds: “In Finland and the Baltic States, people are still not fully aware of the many benefits doors can offer. We often choose the simplest solution without considering all the possible options that doors offer in terms of design, colours and added value, such as sound insulation, fire resistance, sustainability, and so on.”

In connection with the brand change taking effect on 1 April this year, JELD-WEN is already working closely with its customers in Finland and the Baltic States to prepare for all aspects of cooperation that will be affected by these changes. In addition, an extensive marketing campaign introducing the new brand will soon be launched in these markets.