The traditional “Borjomi” Picnic with Character held in grand style on Ķīpsala Beach

On Thursday evening, 13 June, the traditional annual “Borjomi” Picnic with Character took place on Ķīpsala Beach, bringing together a range of interested attendees in one place for the sixth consecutive year – media representatives, bloggers, and other residents and visitors of the capital, both young and old. During the summery picnic, every visitor could experience the premiere of the virtual “Borjomi Route with Character”, embark on an exciting walk around Ķīpsala, enjoy the pleasant beach atmosphere, taste delicious grilled food, move to the rhythms of live music, and end the sunny working day on a positively energising note.

One of this season’s new features is a special “Borjomi Route with Character” through picturesque Ķīpsala, which was presented to the people of Latvia for the first time on the day of the picnic and allows this part of Riga to be discovered in a new light. The route begins on the sandy Ķīpsala Beach and continues towards Balasta Dam, passing the former Ceramics Workshop, the magnificent House of the Salmon Magnate, the historic Žanis Lipke Memorial, the so-called “Collection of Wooden Houses”, the old Gypsum Factory, the industrial building on Ogļu Street, the Ķīpsala Exhibition Hall, and other fascinating points of interest along its 3.5 km length. The new “Borjomi Route with Character” is the first virtual route in Latvia, inviting every resident of Riga to begin the summer season in a particularly active way, combining pleasure with usefulness and seeing the capital’s colourful splendour anew.

The “Borjomi” mineral water picnic has traditionally become one of the city’s most eagerly anticipated and popular outdoor events, and this year picnic visitors once again had the opportunity to take part in various entertaining activities and enjoy the summery weather without a care, being among the first to try the “Borjomi Route with Character”, have fun taking photos in the “Borjomi” themed photo booth with special accessories that allow everyone to show their unique character, take part in competitions, quench their thirst with refreshing “Borjomi” mineral water, and taste the duck-meat grilled meal prepared by “Kitchen Me” in a crispy waffle cone. The role of picnic host was taken on by the ever-charismatic Armands Simsons, while Lauris Valters provided uplifting musical accompaniment throughout the evening.

„“Borjomi” is a special water, water with character, and that is how we imagine our consumers as well,” says Tatjana Rudiene, marketing manager at “IDS Borjomi Europe”. “With the brand’s new communication campaign, we support our consumers’ values, skills and wishes – to find themselves, allow themselves to live according to their own principles, and not be afraid to show their character, paying no attention to stereotypes and prejudices. The annual “Borjomi” Picnic on Ķīpsala was held in precisely this spirit – exciting, unifying, and full of summery inspiration. It is a beautiful tradition that we would like to continue in the years to come.”

*The new “Borjomi Route with Character” is available in the #walk15 app (Apple Store and Google Play).