Latvian celebrities will reveal how they collaborate with businesses and promote various brands

On 28 February Riga will host the Click&Connect conference on influencer marketing, as well as the first networking fair of its kind. Influential Latvian celebrities and bloggers will take part: musicians Markus Riva, Aminata and Aleks Silvērs; fashion bloggers Alina Keller and Agnija Grigule; models and fitness trainers—and Latvia’s most beautiful couple—Gints and Juta Valdmaņi; blogger and photographer Anna Turanova; television presenter Anna Rozīte; and editors of popular portals and magazines Jevgēnija Šafreneka (brunch.lv), Inna Avina (Ļubļu), Almaza Pirha (3ade.lv), along with many other celebrities. The organisers invite everyone who would like to learn how to use the several-thousand-strong audiences of well-known public figures to promote their business.

A major revolution has taken place in the world of advertising. People are buying not what is advertised on television channels and in magazines, but what opinion leaders recommend on their social media. Social media users acknowledge that in more than 60 per cent of cases they have purchased something specifically because of a recommendation from a blogger or celebrity, and this trend is relevant worldwide. For example, YouTube celebrities PewDiePie and Zoella each earned 10 million euros last year by recommending goods and services to their audiences.

For the first time in Latvia, local celebrities will reveal how businesses can gain access to their loyal audiences in order to take advantage of influencer marketing—the most effective method of promoting brands at present. It will also become known what their working conditions are, the principles according to which they choose the collaboration models that interest them, and what the results are.

The conference will take place at the new five-star Pullman Riga Old Town hotel. During the conference, Latvia’s first networking fair of its kind will also be held, giving businesspeople the opportunity to meet celebrities, tell them about their brands and reach an agreement on collaboration right there.

Event programme: www.alc.lv/workshop