Latvian fashion brand QooQoo presents a bold, specially designed collection for men

To usher in the festive season, the vibrant fashion brand QooQoo has launched an inspiring limited-edition collection of clothing and accessories for men, created in collaboration with the Irish whiskey brand Jameson. The slogan of the new collection is “Sine Metu”, or “Fearless” in Latvian, and it was created for modern and courageous men who are not afraid to dare in their everyday lives and are able to inspire others as well. The collection’s key item—socks featuring a special tattoo design—can be obtained by purchasing one of the favourite whiskey varieties during the promotional period.

“Fearless” has been Jameson’s motto for several centuries and, according to legend, was once attributed to the Jameson family for their courage in fighting sea pirates. Until now, it has proudly adorned the labels of whiskey bottles and has now also become an inspiration for the designs of the Latvian brand QooQoo. QooQoo’s signature has always been bold and eye-catching, and it is only natural that the new collection confidently combines the essence of the two brands’ collaboration. As part of the collaboration, a limited-edition range of socks, hats, T-shirts and sweatshirts has been created, complemented by tattoo sketch designs developed by QooQoo designer Aļona Bauska and “Fearless” slogans. The items serve not only as a stylish addition to a wardrobe but also as an original Christmas gift for men who seemingly already have everything they need.

“The “Fearless” slogan is especially close to my heart; moreover, it is written in my own style and perfectly characterises the QooQoo brand as well. I must admit that I very rarely create designs for commissioned projects, as I believe the message must be particularly powerful for it to appear on QooQoo clothing and accessories. In this case, however, there was no doubt about choosing the slogan—it spoke to me deeply. It is precisely fear that often prevents us from developing our talents and reaching new heights, so I hope this collection will serve as a fitting reminder not to lose our courage and faith in ourselves in everyday life either, because only by daring do we move forward and experience the true flavour of life,” comments Aļona Bauska.

The socks from the new “Fearless” collaborative collection can be obtained from mid-December until the end of January by purchasing the specially packaged Jameson Black Barrel and Jameson Crested premium whiskeys at major beverage retailers throughout Latvia. Hats, T-shirts and sweatshirts can be won by taking part in the promotion and registering online with the Jameson Whiskey Club. More information about the campaign is available on the Jameson Whiskey Club website https://www.jamesonwhiskey.com/lv and at beverage retailers. In limited quantities, the collection will also be available for purchase from 27 December at the QooQoo shop and showroom at 3 Zirgu Street, Riga.