Riga to Host the Baltics’ Only Influencer Marketing Conference with Leading Latvian Bloggers

On 5 June, Riga will host the international influencer marketing and e-commerce conference Click&Connect. The conference will be attended by leading Latvian bloggers and Latvia’s best online marketing specialists.

Click&Connect provides an opportunity to learn more about influencer marketing from those who create it—from “influencers,” “influence agents,” or thought leaders. The conference will be attended by people with tens and hundreds of thousands of followers on various social networks in Latvia and around the world. They include actress Vita Baļčunaite, event host Jeļena Tonova, entrepreneur Vlads Korjagins, authors of the most popular portals and magazines Jevģēnija Šafranek (brunch.lv), Inna Avina (“Ļubļu!”), Almaza Pirha (3ade.lv), leading Latvian fashion blogger Līga Zemture, fitness enthusiast and blogger Kristīna Grante, one of the most popular “vloggers” and Instagram bloggers Evelīna Parkere, entrepreneur, photographer and traveller Roberts Sils, showman and Dinamo Riga technical director Armands Simsons, journalist Jeļena Vjušina, and vlogger Paula Birzniece.

The conference’s central topic is how local businesses can use thought leaders to promote goods and services. The conference will be held at the five-star Pullman Hotel Riga Old Town. In fact, 92% of consumers trust recommendations from other people, even if they do not know them personally, while only 5% trust advertising! That is why businesses invest millions of euros in “YouTubers” and “Instagrammers”; on average, a business earns 7 euros for every 1 euro invested. The Click&Connect conference has become the best place in the Baltics for businesses and influencers to meet and begin cooperation.

“In Latvia, the use of thought leaders for promotion and increasing sales is only just beginning. Businesses have many questions, which will be answered during the conference. I will explain how to use influencer marketing correctly, share success stories from Latvian brands, as well as the failures experienced by my clients,” says conference speaker and marketing specialist Alīna Lisina.

The Click&Connect 2018 programme also includes the best of online marketing and practical digital promotion tips:

•  How can purchasing behaviour be influenced from the perspective of business psychology?
• How can content created by thought leaders be used in email campaigns?
• How can a million in investment be attracted with the help of thought leaders?
• How can affiliate marketing enable others to successfully sell your goods or services?
• How can the effectiveness of Google AdWords advertising be increased?

The conference speakers are prominent digital marketing professionals: Alīna Lisina, business coach, copywriter, founder of the DreamCafe.lv marketing agency, and creator of the international tourism project www.TripTemptation.com; Dmitrijs Krasnovskis, an online marketing specialist with successful experience in international markets and founder of the Advanced Learning & Communications agency; Jānis Rozenblats, founder and CEO of Mailigen, Latvia’s leading email marketing platform; Antons Sapriko, head of the successful Latvian IT startup Scandiweb; Kristiāns Patmalnieks, digital marketing specialist at the Infinitum8 agency; and Jakovs Udodovs, head of the international online agency Global Internet Marketing.

The full conference programme can be viewed here: http://www.clickconnect.lv/

Information prepared by the agency “Advanced Learning & Communications”, www.alc.lv