Schwarzkopf Professional presents the new Essential Looks 2:2019 collection “Creating Tomorrow’s Colours Today”
This month, as part of the Baltic Beauty 2019 beauty exhibition, the Schwarzkopf Professional Essential Looks 2:2019 trend masterclass “Creating Tomorrow’s Colours Today” took place at the Ķīpsala International Exhibition Centre, where the brand’s experts presented the latest women’s haircuts and colourings to the audience in the form of a spectacular show. In the autumn/winter season of this year, Schwarzkopf Professional embraces combinations and interpretations of different colours, opening up a new world of inspiration—the opportunity to imagine, contrast, create and transform.
As diversity and authenticity remain relevant topics throughout the world, the Schwarzkopf Professional Essential Looks 2:2019 collection creates the perfect balance between the latest trends, which will appeal both to haute couture enthusiasts and to those who prefer a simple, everyday look. To demonstrate them in action, the latest trends in the world of hairstyling were presented on stage to the attending media representatives, bloggers and hairstylists from Latvia and Lithuania by the experienced Schwarzkopf Professional trainer team: CEE Regional Trainer Tibor Priklet from Slovakia, as well as the Baltic trainers: Katrina Vavilova from Latvia, and Natalija Nova, Irina Tutoraitiene and Olga Terentjeva from Lithuania.
The key hair trends in the Schwarzkopf Professional collection this season are sophisticated colour contrasts, glossy, stylish, urban-inspired kitsch, as well as illusions of volume and texture achieved through special colouring techniques. Remaining true to its format, this Essential Looks collection maintains a strong connection with fashion, matching each trend with a look inspired by fashion shows, as well as interpretations specially prepared for hair salons. These are perfectly suited to clients who follow the latest fashion trends or simply want inspiration for noticeable everyday transformations.
“It is an extraordinarily diverse new order of self-expression in which everyone has the opportunity to be whoever they want to be and fully exercise their right to creative expressionism. Although change can be felt all around us, we also see a demand for everything authentic. What are the colours of our tomorrow? They are about and around contradictions. The inspiration for the Essential Looks 2:2019 collection can be found in extremes, creating eight entirely new looks and techniques for recreating them, and it is intended for fashion chameleons around the world,” says Schwarzkopf Professional International Creative Director Simon Ellis, describing the trends of the new season.
Color Clash (colour contrast)
Increased self-confidence and a charming spirit—this is colour contrast, or the Color Clash trend, which encompasses the full colour spectrum in a fairy tale of modern sophistication.
The spirit of fashion can take us anywhere, but it is most expressive when it leads to something grand. In this story, the shades are truly bold, the contrasts sophisticated and the silhouettes powerful, yet throughout there is a sense of rich, flowing movement and splendour.
Urbaganza
New authenticity captures a stylish urban mood. The Urbaganza trend refreshes the classics with sleek, glossy kitsch.
Stylish, confident, calm—urbaganza celebrates unique self-assurance and the revival of an urban attitude. Norms are shattered, classic forms are fearlessly reinterpreted, and unexpected combinations take the lead. A simple form is stylised, while a clean silhouette is reborn in luxury. The lines are sharp, and shine rules above all.
Texture Tension (texture force)
#raincolor is a new colouring technique offered by Schwarzkopf Professional that gives hair the illusion of shimmering volume or texture. This trend is about transparency, simplicity, the power of innocence, delicate natural materials, pastel shades and fragile hues of white.
Sometimes less is more, so this is a story about structured simplicity, honesty and timeless relevance. Fragile white shades blend with transparent panels, while ash-grey hair looks almost supernatural, magically flecked with textured light tones.
A more comprehensive overview of the Schwarzkopf Essential Looks 2:2019 hairstyling trends, valuable tips and other inspirational materials can be found at www.essentiallooks.com.
