STENDERS celebrates its 25th anniversary with a journey through the senses

STENDERS’ 25th anniversary was celebrated on Wednesday, 23 September, with a special event at the homegrown brand’s flagship store in the Spice shopping centre, bringing together media representatives, content creators and other admirers of the brand. During the evening, guests embarked on a sensory journey for body and mind through the STENDERS story, rediscovering the brand’s most popular products and fragrances, as well as surrendering to the allure of the exquisite “24 Carat Gold” collection.

STENDERS began its story in 2001 with handmade soaps and nature-inspired fragrances. Over the years, it has grown from a small Latvian brand into an internationally recognised producer of bath and body-care products, with an ever-expanding product range and stores in more than 300 countries around the world. Yet even after 25 years, sensations remain at the heart of STENDERS’ identity: fragrances, textures and unhurried body-care and bathing rituals.

“Over these 25 years, STENDERS has grown into an international company, demonstrating its values while maintaining a close connection with its origins. The nature of Latvia and Northern Europe, sauna traditions and body-care rituals remain an important part of the brand’s identity today, while the fragrances and the people who choose to pamper themselves with the brand’s products continue to shape the STENDERS story and its distinctive world of sensations. However, given our great ambitions, we are still only at the beginning of our journey, and we plan to grow and develop in order to win the hearts of ever more customers far beyond Latvia’s borders,” comments Kristīne Grapmane, CEO of STENDERS.

Special attention during the celebratory evening was devoted to the exquisite “24 Carat Gold” collection, which has also become a symbol of STENDERS’ 25th anniversary. The collection’s products are enriched with gold and pomegranate extract, while its distinctive fragrance with white floral notes was created by perfumers from the world-famous fragrance house Givaudan. During the event, the brand’s admirers were able to rediscover the collection through a special hand-care ritual, indulging in its delicate texture and sensual fragrance bouquet.

The atmosphere of the ceremonial sensory journey was further enhanced by aromatherapist Inita Krūmiņa, who revealed to the guests what their favourite fragrances say about each of them. Those present also enjoyed flavours specially selected for the anniversary evening, as well as musical accompaniment provided by DJ Paula de Bass. Musician Elizabete Gaile took on the role of host; STENDERS has also played an important role in her life, as she was one of the first faces to appear in the brand’s advertising materials back in her childhood.